Yale Press drops Paul Rand logo

Yale drops a classic Paul Rand logo for a typeface, that just defies all common sense.
Source: yaledailynews.com
22 Notes/ Hide
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ronen liked this
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rocknrollmofo liked this
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christmasgorilla liked this
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14eleven reblogged this from jstn and added:
Oh my God, what a horrible, horrible mistake! So much for Ivy League, these people are a bunch of morons.
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travellinglight liked this
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mdtepsic liked this
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peroty reblogged this from brocatus and added:
SERIOUSLY? SERIOUSLY!
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superselect liked this
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notational liked this
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kylewritescode reblogged this from jstn
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lumber reblogged this from jstn and added:
I concur. Bad form Yale. Bad form.
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dubliner liked this
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jstn reblogged this from zerostyle and added:
Branding tip: if your organization is lucky enough to have...logo, never ever fucking...
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zerostyle posted this